Nigeria is one of Africa’s main tobacco production hubs, catering to both domestic and export markets. The other manufacturing hubs in Africa are Kenya and South Africa.
The country’s large population and access to other regional markets make it attractive to the tobacco industry.
With 78.6% market share, British American Tobacco (BAT) is the largest tobacco company in Nigeria, with operations dating back to 1912.
Other players in Nigeria include Japan Tobacco Incorporated, with a market share of 14.6%, Korea Tobacco & Ginseng Corporation, with a market share of 3.7%, and Philip Morris International Limited, with a share of 1.8%. International Tobacco Company Limited commands a market share of 0.6% and others collectively hold a market share of 0.7%.The following graphs show the distribution of tobacco company market shares in Nigeria.
Tobacco Industry Market Shares
Data source: Nigeria Tobacco Industry Interference Report.
